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Life takes on a new color!

Keep Moving and sharing.

Color is the most intuitive language, directly conveying style and underlying essence.

Blue: adj. / blue In the 17th century, blue pigment made from Lapis Lazuli was more rare and valuable than gold. Blue embodies femininity, boldness, and strength—a color yearning to be imbued with vitality.

 

"Breaking free from the constraints of competitive cycling, enjoying the pure pleasure of the sport" is Blue Circle's philosophy, encouraging everyone who wears our apparel to dare to explore the unknown in both cycling and life.

 

Circle: n. / circle The circle is a rotationally symmetric figure, one of the earliest shapes recognized by humans. Like the ever-turning wheels in cycling, it symbolizes continuity and constant change.

 

 

Keep Moving Forward, Explore Endlessly is our unwavering commitment. Like a circle, we continuously think and explore, embracing the infinite possibilities of cycling.